Persona
This week’s lecture pod is based on persona analysis. Personas help you design with a clear vision allowing you to understand the type of people that are interested in your design. Identifying a user’s behaviour patterns and understanding how they may be introduced to the interactive. When creating a persona, you have to be aware if you are designing the beginning, middle or end of their task path. This allows you to meet the user where they are and better understand their behaviour.
Artefact persona
The artefact persona is basically creating a personality for your interactive based of visual aesthetics and information provided. Designers must be aware of what it communicates to its audience as they visualise how a user might react when viewing their work. Another factor that is considered is competition, being compared to with other “products” is what encourages a designer to be different.
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